Case Study - BMW Taste of Auckland 2014

What: BMW stand at Taste of Auckland 2014
Where: Western Springs

• 20x15m hood marquee
• Stakeholders BMW joined forces with Josh Emmett and Fisher & Paykel to create a memorable stand set amongst competitors that displayed a combination of fine vehicles, fine food and fine appliances
• An illuminated backdrop on a raised platform attracted audiences to the stand. A state-of-the-art temporary kitchen was built with café style seating for guests
• Live camera footage and background music accompanied vehicle product displays
• An illuminated evening glow for night sessions dominated surroundings
• The result was full capacity at every presentation,  54 test drives booked for the new BMW, a polished production delivered under very trying weather conditions