Case Study - ASB Classic 2016

What: ASB Tennis Classic 2016
Where: ASB Tennis Arena, Parnell
 

• An international event that is quickly gaining incredible world recognition for both the WTA and ATP tours
• This year the two weeks of tennis were sponsored by ASB with the event being renamed as the ASB Classic
• A new area called The Serve was designed and built by The Event Works Group to allow another space for people to watch matches on the big screen, enjoy wine and beer from Soho and Heineken along with The Grill’s famous wagyu burgers
• Multiple hospitality areas were again a popular hit with both VIPs and general ticket sales
• Signage throughout the venue for both way-finding and brand activations
• DJs and live music on The Serve each day for entertainment between matches
• Concept design and fit out of corporate suites and Fan Zone areas

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