Stakeholders BMW joined forces with Josh Emmett and Fisher & Paykel to create a memorable stand set amongst competitors that displayed a combination of fine vehicles, fine food and fine appliances
An illuminated backdrop on a raised platform attracted audiences to the stand. A state-of-the-art temporary kitchen was built with café style seating for guests
Live camera footage and background music accompanied vehicle product displays
An illuminated evening glow for night sessions dominated surroundings
The result was full capacity at every presentation, 54 test drives booked for the new BMW, a polished production delivered under very trying weather conditions
