BMW Taste of Auckland 2014

BMW Taste of Auckland 2014

What:
BMW stand at Taste of Auckland 2014
Where:
Western Springs
  • 20x15m hood marquee
  • Stakeholders BMW joined forces with Josh Emmett and Fisher & Paykel to create a memorable stand set amongst competitors that displayed a combination of fine vehicles, fine food and fine appliances
  • An illuminated backdrop on a raised platform attracted audiences to the stand. A state-of-the-art temporary kitchen was built with café style seating for guests
  • Live camera footage and background music accompanied vehicle product displays
  • An illuminated evening glow for night sessions dominated surroundings
  • The result was full capacity at every presentation,  54 test drives booked for the new BMW, a polished production delivered under very trying weather conditions
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